Year
2025
Client
Trial Shift
Category
Social Media Design
This project was a theoretical project surrounding Raw C and their social media presence. I was given a brief and tasked to create 2 stills and a video for Raw C's Instagram depicting separate groups of Gen Zers struggling through a morning hangover, and starting a Sunday morning run fresh, and promoting Raw C coconut water in this scenario.
I created strong graphics for each scenario, utilising elements and graphic styles from Raw C's social presence and website, as well as using on brand typography to deliver consistent promotion. I also studied Raw C's caption content, creating strong captions matching the brand's personality. Overall, this project was a great success and a properly executed what the brief asked for.
(all images and footage are owned by Raw C. I do not own any assets,)
Using inspiration from Raw C's social media presence across Tik Tok, Instagram and Facebook, I gathered lots of inspiration posts and videos Raw C had used already, and brainstormed ways of following the brief with such a small amount of assets. I ended up with the idea for a meme, as well as a simple promotion outlining the briefs ideas. For the animation, I made sure to find footage I could splice together that would make sense for the scenario I was depicting. Overall, I learnt a lot in after effects through this, and it was received very well.
