Year
2025
Client
Elizabeth Coates
Category
Brand Identity Design
This was a brand identity project for a client starting a wellness journey and retreat camp, focusing on women. nature, and connection. There was little direction at first, but as the brand voice evolved, the inspiration and sketches did as well.
The current logo was inspired by lotus flowers, butterflies, and love through support. The wings of the butterfly resemble a lotus flower, but also resemble hands supporting an empowered person emerging from the flower, symbolising the support, guidance Peace Love Be Well supplies to help women blossom into their true selves. Other brand elements like typography, colour and graphic style were built around this idea of journey and wellness, utilising soft shapes and deep, calming colours to reinvent wellness brand trends.
Peace love be well was designed through multiple programs including Photoshop, Indesign and Illustrator. Processes started with logo and brand sketching with the help of some mood-boards and brand words. After designing the initial logo, I then moved onto graphics, typography and colours. I ended up with strong deep purple and teals, which worked well with the brand. Eventually, i transitioned to Indesign to create the cohesive brand guidelines.
