Year
2025
Client
Personal Project
Category
Animated Poster
This work was inspired by the new release of Tame Impala's single Loser. Tame Impala is one of my favourite music artists, and I instantly felt a visual connection to the song and wanted to explore that through an animated poster.
With some inspiration from other brutalist animated posters, using heavy textures and halftone editing, I turned this inky poster into a cartoonish animation fitting perfectly into the theme of Loser. I really enjoyed letting the song influence parts of my design and creative process, and playing around with new textures and tools in After Effects was especially rewarding.
Using footage from the Loser music video and inspiration from other brutalist animated posters, I put Loser on repeat and let the music influence my design decisions. I started on photoshop experimenting with lots of filters and editing tools until I got the look that I desired. After I made some of the finishing touches to the still poster, I transitioned to After Effects to add simple colour changes, video, and animations to bring the poster to life.
